Mobile Applications

U-M Tech Transfer can provide value and assistance in the following areas.

Determine if your application is University owned

  • Do the developers or sponsors include Faculty, Staff or Graduate Students? If yes, Tech Transfer is likely responsible for publishing the App.
  • Provide best practices and things to keep in mind when developing your App.
  • Review Privacy Policy needs and assist if needed.
  • Provide guidance on requirements to submit App to Google Play and / or iTunes App Store.
  • Determine potential necessity of IRB, FDA or HIPAA regulatory compliance.
  • Assist with licensing considerations and process.

Publishing process for an app

  • Involve Tech Transfer early in the process. When you have an idea, talk to Tech Transfer to walk through best practices and potential considerations.
  • End User Licensing Agreements (EULAs)
    • Evaluate licensing considerations.
    • While the University typically uses the standard Apple and Google EULA, you may want to consider using a custom agreement.
    • Custom EULAs are typically required for medical apps, apps that involve HIPAA regulation or apps entailing FDA regulation.
    • Branding review – work with the brand management team to verify the App is within brand guidelines if using University of Michigan branding such as the Block M or other logos.
    • Determine if HIPAA regulations are applicable for your App. If so, work through the process to comply with regulations with you.
    • Determine if FDA regulations are applicable for your App.
    • Mobile applications deemed likely to meet the definition of an FDA regulated medical device can only be published under IRB or similar oversight.
    • Execute final submission process. Communicate status throughout the process
    • Sharing analytics as desired while your app is live.
    • Update apps as needed.
    • Determine a maintenance plan for your app.

    Accessibility

    It is recommended to keep accessibility considerations in mind as you develop your application.

    Resources for developers, guidelines, best practices and testing tools

    Royalty and Revenue Distributions

    Both Apple and Google receive a 30% commission on the net sales for all applications. Royalty and revenue distributions are handled according to the standard Tech Transfer process on the remaining 70%. For information, please refer to the U-M Tech Transfer Policy Revenue Distribution.

    For more information on Mobile Publishing contact Jessica Soulliere or call 734-647-9926.

iOS App Submission

Information for new iOS Apps submission.

Apple iOS App information needed
The following is the information necessary for getting an iOS application released to the iTunes App Store. The first section is about the University oversight of the app and the second section refers to the specifics of the developed app.

University Oversight

    First, the app must adhere to a few University policies:
    1. Applications must undergo accessibility testing.

        • For information related to this, visit: Mobile Apps Center
        • Please confirm via email to the Office of Technology Transfer that you have tested your application for accessibility.
        • More information specific to iOS mobile can be found here.
      1. There are

logo guidelines

    1. (brand standards) to which the app must adhere.

        • The icon will feature a solid field of Michigan Blue and a Michigan Maize Block M must be featured in the top third of the app icon. While our logo is federally protected, it is not necessary to include the ‘circle R’ registration mark in this setting.
        • Please see the Logo Guidelines for specific image parameters and see here for acceptable mobile app icon examples.
        • The bottom two-thirds of the app icon design can contain app-specific text and/or imagery. The icon design can be comprised of a ‘rich’ multicolored icon and/or text, or a ‘simple’ version that features clean white iconography and/or text.
        • Additionally, U-M brand standard guidelines must be followed within the app as well.
        • All mobile app icons are subject to approval by the Mobile App review committee per logo, legal, functional, regulatory, and copyright standards. Please contact the Office of Technology Transfer if you have any questions.
        • See iTunes for examples. OTT will send your app materials to the logo review group for approval.
      1. Describe ANY encryption technology utilized in the app, including:

          • Communications over HTTPS
          • Use of iOS’s built in encryption technologies (like Keychain)
          • or any embedded encryption.

This is VERY important, as export of encryption technology is highly regulated and export control applied to apps distributed outside of the US.

    1. What information does the app collect that you have access to?
    1. You (someone) needs to fill out the Invention Report form to allow our office to process the app for the App Store.

        • During that process you will need to add everyone as “inventors”.
            • In the case of software, “inventors” are usually those people that contributed “materially”, either guiding/leading the project or programming. Feel free to discuss this with me if you have questions, but in the end we look to you to tell us who contributed.
    Next, the app information that we need to create the app on the App Store (from the development team):

Development App Specific

    1. Please provide the xcode source code. Your xcode project must include the following:

        • 57×57 app icon,
        • 114×114 app icon (retina display),
        • 120×120 pixels app icon for iPhone/iTouch in .png format
        • Note: if you include a launch image, then you must include:
            • 320×480 (Default.png),
            • 640×960 (Default@2x.png),
            • and 640×1136 (Default-568h@2x.png)
    1. Version number:
    1. Name of app:

        • NOTE:The name that shows up under the icon in the Apple iTunes store is the PROJECT NAME in the source code. Try to keep it both short (12 chars or under, approximately) and descriptive.
    1. Bundle identifier MUST be: edu.umich.your name here – tell me what you’ve used:
    1. Price (if any) of the app?
    1. Primary category:

        • Book, Business, Education, Entertainment, Finance, Games, Healthcare & Fitness, Lifestyle, Medical, Music, Navigation, News, Photography, Productivity, Reference, Social Networking, Sports, Travel, Utilities, Weather
    1. Secondary category (optional):
    1. Does this app contain any:

        • violence, mature themes, profanity, horror themes, alcohol/tobacco/drug use references, simulated gambling, or sexual content?
    1. Is this app made for kids?
    1. Description of the app, detailing features and functionality (400 character limit):
    1. Keywords (about 5):
    1. Website address for support/description:
    1. Privacy Policy website address:
    1. Provide the appropriate person’s name, email address AND phone number for App Store review support
    1. Image attachments – label CLEARLY and in a separate folder from your app code:

        • A large version of your app icon that will be used on the App Store. It must be at least 72 DPI, in the RGB color space, and 1024 x 1024 pixels (it cannot be scaled up). The file type must be .jpeg, .jpg, .tif, .tiff, or .png. It must be flat artwork without rounded corners.
        • Up to 5 iPhone images (for BOTH iPhone 4S and earlier AND iPhone 5 and later.) Please name them with numbers 1-5 so that I know the order you would like them to appear.
        • iPhone 4S/earlier: Screenshots for 3.5-inch iPhone and iPod touch Retina display must be 960×640, 960×600, 640×960 or 640×920 pixels, at least 72 DPI, in the RGB color space, and in the JPG or PNG format.
        • iPhone 5: Screenshots for 4-inch iPhone 5 and iPod touch (5th generation) Retina display must be 1136×640, 1136×600, 640×1136 or 640×1096 pixels, at least 72 DPI, in the RGB color space, and in the JPG or PNG format.)
        • iPhone 6: Screenshot sizes must be 750×1334 or 1334×750 pixels, at least 72 DPI, in the RGB color space, and in the JPG or PNG format.
        • iPhone 6 Plus: 1242×2208 or 2208×1242 pixels, at least 72 DPI, in the RGB color space, and in the JPG or PNG format.
        • iPad images (if built for iPad)
        • iPad Screenshots must be .jpeg, .jpg, .tif, .tiff, or .png file that is 1024×768, 1024×748, 768×1024, 768×1004, 2048×1536, 2048×1496, 1536×2048 or 1536×2008 pixels, at least 72 DPI, and in the RGB color space.)

Please note that the processing time for review by Apple takes between 7-10 days once the App is fully submitted. The OTT office will communicate updates as received from the App Store.

Updating iOS App Submission

Information for iOS App updates.

    Attachments, code, any new screenshots or icons to be updated
    Version Number
    What’s New (a short list of features)

    • Have you added or made changes to encryption features since you last uploaded a binary for this product?
    • Does your app contain, display, or access third-party content?
    • Are you updating this app because of a legal issue?
    Contact Information for App Review Process

      • First Name
      • Last Name
      • Email Address
      • Phone Number
    If Updating Images

    • A. Screenshots
        • iPhone images (for BOTH iPhone 4S and earlier AND iPhone 5 and later.
        • iPhone 4S/earlier: Screenshots for 3.5-inch iPhone and iPod touch Retina display must be 960×640, 960×600, 640×960 or 640×920 pixels, at least 72 DPI, in the RGB color space, and in the JPG or PNG format.
        • iPhone 5: Screenshots for 4-inch iPhone 5 and iPod touch (5th generation) Retina display must be 1136×640, 1136×600, 640×1136 or 640×1096 pixels, at least 72 DPI, in the RGB color space, and in the JPG or PNG format.)
        • iPhone 6: Screenshot sizes must be 750×1334 or 1334×750 pixels, at least 72 DPI, in the RGB color space, and in the JPG or PNG format.
        • iPhone 6 Plus: 1242×2208 or 2208×1242 pixels, at least 72 DPI, in the RGB color space, and in the JPG or PNG format.
      • B. iPad images (if built for iPad)
          • iPad Screenshots must be .jpeg, .jpg, .tif, .tiff, or .png file that is 1024×768, 1024×748, 768×1024, 768×1004, 2048×1536, 2048×1496, 1536×2048 or 1536×2008 pixels, at least 72 DPI, and in the RGB color space.
      • C. Large app icon that is 1024 x 1024 pixels, an app icon for iPhone / iPod Touch of exactly ‘120×120’ pixels, in .png format

Google Play Submission

Information for Android application released to the Google Play App Store.

Here is a link to what we have out there today. By University policy, all applications must undergo accessibility testing. For information related to this, visit here

Please confirm via email to the Office of Technology Transfer that you have tested your application for accessibility.
More information specific to mobile can be found here.

LOGO GUIDELINES

There are logo guidelines (brand standards) to which you must adhere and your use of the logo will be reviewed. In general:

    • Dark blue background
    • Maize block M in the top half
    • Bottom half you can use for application specific marking
    • Please use the downloadable app icon template
    • See here for examples.
  • OTT will send your app materials to the logo review group for approval
  • You must describe ANY encryption technology utilized in the app, including: communications over HTTPS; use of iOS’s built in encryption technologies (like Keychain); or any embedded encryption. This is VERY important, as export of encryption technology is highly regulated.
  • You (someone) needs to fill out the Invention Report Form to allow our office to process the app for the App Store
  • During that process you will need to add everyone as “inventors”. In the case of software, “inventors” are usually those people that contributed “materially”, either guiding/leading the project or programming. Feel free to discuss this with me if you have questions, but in the end we look to you to tell us who contributed.NOTE:
      Likely not everyone (if anyone) will exist in our system, so you’ll have to create new people records…the process should lead you through that (if you have problems, do me a favor and keep track)
  • Source code…just for storage
  • Do you use “Application Licensing” as provided by Google? (See here)
  • The .apk file, which should be signed with a private key with “The Regents of the University of Michigan”.
  • Send the certificates needed…you get the certificates yourself in the name of “The Regents of the University of Michigan”. When doing that, you fill in the fields:
    • Alias (whatever name you are giving it)
    • Password (tell me what you choose)
    • Validity (choose how long you want the app to last…I’d say at least 5 years? Maybe 10 or more? Up to you)
    • First and Last Name (probably yours…or whoever you believe is the best point person/PI for this app)
    • Org Unit (your dept/group)
    • Org (The Regents of the University of Michigan)
    • City (Ann Arbor)
    • State (Michigan)
    • Country Code (US)APPLICATION INFORMATIONTitle: (up to 30 characters)
    • Short Description: (up to 80 characters)
    • Long Description: (up to 4000 characters)
    • Promo text: (up to 80 characters)
    • Recent changes (*for updating app only): (up to 500 characters)

GRAPHICS

Screenshots – At least 2 screenshots are required overall. Max 8 screenshots per type
JPEG or 24-bit PNG (no alpha). Min length for any side: 320px. Max length for any side: 3840px.
Screenshots can be specific to: Phone, 7-inch tablet (Only upload tablet screenshots if your app is designed for tablets), 10-inch tablet (Only upload tablet screenshots if your app is designed for tablets)

High-res icon – 512 x 512, 32-bit PNG (with alpha)

Feature Graphic Required – 1024 w x 500 h, JPG or 24-bit PNG (no alpha)

Promo Graphic – 180 w x 120 h, JPG or 24-bit PNG (no alpha)

Promo Video (YouTube video, Please enter a URL): optional

CATEGORIZATION

  • Application or Game?
  • Category, choose one from below:
    • Books & Reference, Business, Comics, Communication, Education, Entertainment, Finance, Health & Fitness, Libraries & Demo, Lifestyle, Media & Video, Medical, Music & Audio, News & Magazines, Personalization, Photography, Productivity, Shopping, Social, Sports, Tools, Transportation, Travel & Local, Weather
  • Content rating: everyone, low maturity, medium maturity, high maturity

GOOGLE CONTENT RATING

1. Provide an email address used for rating communications

2. Select an App Category:

  • Reference, News or Educational
  • Social Networking, Forums and UGC Sharing
  • Consumer Store or Commercial Streaming Service
  • Game
  • Entertainment
  • Utility, Productivity, Communication or Other

3. Answer the following questions:

  • Violence: Can the app contain violent material?
  • Sexuality: Can the app contain sexual material or nudity (except in a natural or scientific setting)?
  • Language: Can the app contain any potentially offensive language?
  • Controlled Substance: Can the app contain references to or depictions of illegal drugs?

4. Miscellaneous:

  • Can users of the app interact or exchange content with other users?
  • Does the app share user-provided personal information with third parties?
  • Does the app share the user’s current physical location to other users?
  • Does the app allow users to purchase digital goods?

CONTACT DETAILS:

  • Website (possibly your group web address…but if so, be sure to include info on the app there)
  • Email for support
  • Phone

Updating Google Play Submission

Information for Google Play App updates.

  • Attachments: code, any new screenshots or icons to be updated
  • Version Number:
  • What’s new (a short list of features):
    • Have you added or made changes to encryption features since you last uploaded a binary for this product?
    • Does your app contain, display, or access third-party content?
    • Are you updating this app because of a legal issue?
  • Contact Information for App Review Process:
    • First Name:
    • Last Name:
    • Email Address:
    • Phone Number:
  • If updating images: See below

Graphics

  • Screenshots – At least 2 screenshots are required overall. Max 8 screenshots per type
  • JPEG or 24-bit PNG (no alpha). Min length for any side: 320px. Max length for any side: 3840px.
  • Screenshots can be specific to: Phone, 7-inch tablet (Only upload tablet screenshots if your app is designed for tablets), 10-inch tablet (Only upload tablet screenshots if your app is designed for tablets)
    • High-res icon – 512 x 512, 32-bit PNG (with alpha)
    • Feature Graphic – 1024 w x 500 h, JPG or 24-bit PNG (no alpha)
    • Promo Graphic – 180 w x 120 h, JPG or 24-bit PNG (no alpha)
    • Promo Video (YouTube video, Please enter a URL): optional

Google Content Rating

1. Provide an email address used for rating communications

2. Select an App Category:

  • Reference, News or Educational
  • Social Networking, Forums and UGC Sharing
  • Consumer Store or Commercial Streaming Service
  • Game
  • Entertainment
  • Utility, Productivity, Communication or Other

3. Answer the following questions:

  • Violence: Can the app contain violent material?
  • Sexuality: Can the app contain sexual material or nudity (except in a natural or scientific setting)?
  • Language: Can the app contain any potentially offensive language?
  • Controlled Substance: Can the app contain references to or depictions of illegal drugs?

4. Miscellaneous:

  • Can users of the app interact or exchange content with other users?
  • Does the app share user-provided personal information with third parties?
  • Does the app share the user’s current physical location to other users?
  • Does the app allow users to purchase digital goods?